VINAYAK PATEL / MARKETING × BUSINESS
Why do some
businesses grow?
I'm trying to understand what happens between attention and revenue.
SCROLL TO EXPLORE ↓20 CAMPAIGNS THAT MOVED THE WORLD
Attention becomes
business.
Twenty ideas from around the world — the culture behind them, what they sold, and what I learned.
01 / THE IDEA MAKERS
New York writes
the world's ideas.
Five agencies headquartered in New York — what they do, who they've helped, and one idea from each that changed how a brand talks to people.
02 / NYC — THE MARKET
New York is one giant market.
Money, culture, technology, media and people collide in the same few miles.
The city is one giant media plan.
Every building, storefront, screen and subway entrance competes for the same scarce resource: attention.
03 / MY MBA NOTES
I'm building a map of growth.
My MBA class notes and learning points — each subject turned into a short read on how businesses move from human attention to economic value.
04 / NUDGE
Every great campaign nudges one thing in your brain.
A nudge is a small push that changes what people do — without forcing them. These are the twelve I see again and again behind the campaigns I study, explained so simply a five-year-old would get it. Pick one.
05 / ABOUT
Hi. I'm Vinayak.
MBA in Marketing. Bachelor's in Information Technology.
Technology taught me to think in systems. Marketing made me curious about people. Business made me interested in what happens when the two meet.
I speak two languages at work: tech and business. I enjoy translating between them so good ideas don't get lost.